Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates). They improve SEO Anomaly user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value. This tells search engines and users that the page we’re linking to is about on-page SEO. The free account allows you to crawl up to 100 pages, ensuring your site is optimized for search engines and users alike.

• Technical SEO involves optimizing the technical aspects of your entire website.
• Optimizing on-page SEO is entirely different from off-page SEO, which is optimizing for external signals that take place off of your website (for example, backlinks).
• Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement.
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These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority. A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place. For a complete list of the best on-page SEO tools, read our article. Regular monitoring, at least once a month, using a tool like Google’s free PageSpeed Insights, helps identify and fix technical errors that affect page speed. It should be noted that Google does not always show the custom meta description, but they often use an automated description if they believe it is more useful for the searcher.

Chapter 2: Optimize Title and Description Tags

A common issue with a page developed for desktop first, is that when it gets adjusted for mobile that text or images become too small to see. Or buttons and other interactive elements don’t work, become hidden or broken, and so on. The biggest way to gain a competitive edge in the SEO world is knowing how to make search engines completely understand your content. For example, elements of off-page SEO include building links on other websites that point to your domain, social media, guest posts, and more. The cost of your search engine optimization project can vary considerably based upon the size and complexity of your website.

You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results.

And, of course, always aim to create high-quality content that provides value to your readers. External links help search engines understand the broader web and how your content fits it. However, it’s important to link only to high-quality, relevant sources. Too many external links or links to irrelevant sites can harm your SEO efforts.

Optimizing for featured Snippet

It’s also imperative for users with screen readers because it improves the image’s readability. On-page SEO focuses on optimizing factors directly on your website. Those factors, such as H1-H6 header tags, title tags, meta descriptions, image alt text, etc., are easier to control and maintain. On-page SEO improves the quality of your web pages so that search engines can understand them and rank them higher in search results.

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These brief written descriptions are a great place to use your keywords and your business name! The goal of on-page SEO is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results.