This gives you the best opportunities for how to rank higher on Google and identify content and keywords missing from your own site. Optimizing your site in ways that improve overall usability and readability can greatly increase your website’s rankings. Technical aspects of SEO can be more difficult, but they are worth the investment of your time to learn and execute. Here are seven tips to lead you to Google search engine ranking success.

Bonus: How to Rank Higher in Google’s Local Results

• Citations are mentions of your business name, address, phone number (NAP), or website on other websites or directories.
• Trying to explain some of these advanced tactics without the simplicity of Long Tail Pro would be much more difficult.
• Only 8% of websites hold the same rankings in both desktop and mobile searches.
• In the following sections, you’ll learn how to target your chosen keywords effectively.
• Before we jump into the nitty-gritty of ranking, let’s ensure you’re set up for success.
• For authority sites, I would never recommend those “manual” tactics.

This is because factors like location and search history can affect where you see a page ranking. Using a rank tracking tool like Ahrefs’ Rank Tracker is much more accurate. For example, let’s say we want to build links to our beginner’s guide to SEO.

After you create some page to support your main theme, you make some sort of a “topical relevance” network. Thanks to it, you can interlink the inner pages using relevant anchor text. Now it’s one of the most vital signals Google takes into consideration when ranking your site. Though this signal is not the most weighty one, we strongly recommend providing an HTTPS connection to your users.

Get High-Authority Backlinks

For how to rank higher on Google, you first need to optimize your website page with relevant keywords. Internal linking is the process of adding links to web pages that lead to other pages on the same website. It’s easy and profitable to build a web of internal links, but some content marketers treat this like an afterthought. Images are great, but videos are even better, especially if you’re trying to show or explain a complex idea, concept, or process.

Data Visualization

But a closed-caption file delivers a text-based transcript of your entire video and opens it up to search engines. Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with “video intent” that lots of people are searching for. We looked at how Google determines the rankings in search result pages and the most important factors it considers. With that, we also explored how you can influence those factors to help your website rank higher when your customers are searching for businesses like yours. Since you now understand the factors that come into play, let’s look at some concrete actions you can take (even today) to improve your search rankings. Overall, these are minor changes that improve the search results and tailor the right pages to specific queries.

Then once you have quality content, you can share it with others in your industry, network with related bloggers, be active on social media, and other sites will start to link to you! I have written about a number of link building tactics in the past, but your focus should really be on great content and building relationships. And…if you find keywords that you really, really, really want to target but know that you don’t quite have the domain authority to rank for yet? Go SEO Anomaly ahead and add them to ad groups and create a Google Ad campaign. The trick is to identify which type of intent each keyword is aimed at and create content that would fulfill their needs.